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Law and Wit Episode 16: Using Legal to Stay on Brand with Attorney Caroline J. Fox

You get TWO awesome attorneys dishing on how legal can help your brand stay on-brand and afloat during the highs and lows of modern business. Learn about how intellectual property, good contracts, and good business “marriages” can keep your creative biz safe.Law and Wit episode 16 quote on brand solution with Brittany Ratelle and Caroline J Fox

You will learn:

  • Where to start and get yourself organized.

  • What is the MOST important thing you should be doing with your contracts (hint — it is not making paper flowers…I know you are creatives…but you got to stay with me here…

  • How to evaluate your business name/trademark situation

  • What 2 documents you DEFINITELY need on your website

  • How to set up a good business “marriage” from the beginning and what homework you should have done before you meet with an attorney to help things go smoother (AKA cheaper)

  • How to handle event cancellations (or any other major business disruption) in a way that it authentic to YOUR business and brand

  • How to avoid committing copyright infringement (hint… don’t put yourself into tight positions!!)

Full transcript here.

 

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