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Law and Wit Episode 17: Six Must-Haves for a Solid Influencer Marketing Agreement

Whether you are an influencer/content creator or brand, dig into the 6 terms you must have spelled-out in a good sponsored content contract for an influencer marketing campaign.  

You will learn:

  1. What homework you need to do before you get into influencer marketing

  2. Payment/compensation language you want

  3. What is a “kill switch” and why you want one

  4. How a business DTR (define-the-relationship) can help out with exclusivity negotiations

  5. Copyright Ownership and editorial control and why it is KIND OF a big deal

  6. Confidentiality and what NOT to say in “private” FB groups

  7. FTC Disclosures and why it does not pay to be cute (at least now with the FTC–yeah you know me!)

Do you need an influencer marketing contract that has all of this goodness in it? Well, head over to my template SHOP and pick one up. I’ll even give a special 10% discount code for podcast listeners — Code: DTR.

Full Transcript here.

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