You don’t have to be an extrovert to thrive as an entrepreneur. However, introverts face challenges that others don’t understand. Morra Aarons-Mele is a wildly successful “accidental entrepreneur” who just so happens to be an introvert.
Morra is the founder of Women Online, a social impact agency, along with being an internet marketer that has worked in both the political and private sector industries. She was even the Director of Internet Marketing for the Democratic National Committee during the 2004 Presidential Election before working as the founding Political Director for BlogHer.com.
She’s written for The New York Times, The Wall Street Journal, Entrepreneur, and Othe Oprah Magazine among others. Morra is also the author of the book Hiding in the Bathroom: How to Get Out There When You’d Rather Stay Home and founder of the podcast Hiding in the Bathroom.
Morra has found how to thrive as an introvert entrepreneur and shares a ton of valuable information on this episode of the Law & Wit podcast.
In this episode you will learn:
- The importance of knowing your worth and tips on pricing
- Why you need to track your time to know your net
- Content trends for 2019
- Why you should focus on Work-Life Fit instead of balance
- Networking tips for introverts
Women & Work (For more information on Morra’s podcast & book Hiding in the Bathroom: How to Get Out There When You’d Rather Stay Home)
“Every time you speak up online, you’re sticking your neck out and risking things. I really believe that. And, women who do speak up are brave.”
“I think that online culture is reflective of our larger sort of societal challenges.”
“No one is born being able to walk into a room and sell the room…It’s a skill we all learn, and it takes practice and it takes market research and frankly, it takes rejection and that’s the hard-honest truth. “
“Social platforms are not our friends. We are their products. We are learning that the hard way. We use them. Great. They use us. Fine. We love them. We’re addicted to them. Let’s be honest about that and let’s not be overly dependent on them.”
“I think that part of what’s happened is that we’ve talked too much about politics and political issues online and not enough with each other. And, I think that’s one of the amazing things frankly about being in a community of women who ironically have a lot to say online but are willing to come together offline and talk, is that we’re able to connect around our common humanness and listen more. I’m angry, angry, angry and I think a lot of us are angry and we’re frustrated and our government doesn’t work and we don’t know what to do, but I’m trying not to rage on Twitter and frankly to read less Twitter because it’s not good for us… So, I’m all for speaking out, but I think that we’ve got to take it offline.”
“Stories changes lives and those of us that are content creators need to remember that. And everyone has a story.”
HOW TO THRIVE AS AN INTROVERT ENTREPRENEUR
1. Be strategic with your time. Find your networking niche and stick with it. Make sure you have goals for the time that you spend networking. Your networking efforts will be different if you’re trying to find people to collaborate with instead of new clients. And, make sure you are saying “no” more than you’re saying “yes”. Time is money, so you need to protect your time and be purposeful with your activities.
2. Prepare before you walk into a room. Practice what you’re going to say as your first line before you walk into a room. The second line is a lot easier and usually comes naturally. Getting the first line out is the challenge, so make sure you practice for it.
3. Think about your networking annuity. What can you create and put out there that has value and will serve you even when you’re taking a break? This includes things like blog posts and LinkedIn articles. These make it easy for people to find you, so you don’t have to be out working to meet them.