Carina Wytiaz joins the Creative Counsel podcast to share how having an abundance mindset allowed her to pivot as a content marketer working in tech, to her time as a solo freelancer, and then how she rolled that experience back to corporate leadership.
Carina shares how she discovered what she is REALLY good at and how to market that value to others and has some killer macro-industry insights on modern content marketing and how to Her work experience includes time at Franklin Covey, Marchex, Orange Soda, Workfront, her own agency and now is the senior director of Vasion. Carina has a passion for killer writing and making sure women are included and empowered at important tables, everywhere and this is conversation you don’t want to miss out on!
Creative Counsel Episode 72
In this episode, you will learn:
- Why the skills you’re learning in higher education matter more than the degree name
- How to know if it’s time for you to start your own freelancer business
- How to approach value pricing as a freelancer
- What to do when you have freelance work you can’t or won’t do
- What an abundance mindset actually looks like as a solo freelancer
- How to find a good content marketer (or become a better one yourself)
- The essential questions to ask when crafting a content strategy
- How to get back on a work ramp if you have been staying home with kids
- The secret to getting whatever work experience you want (and no, it doesn’t necessarily mean working for free!)
Quotes:
“My friend Alma Loveland told me some great advice: “as a freelancer, it’s nobody’s business how long it takes you to do something.”
“If you’re a freelancer, you need to ask a lot of up-front questions about your clients to get a sense of how much work it’s going to take to fulfill what they’re asking you to do and what that is worth for you to do just that.”
“Always keep a copy of your work. Keep a copy of everything that you are writing organized by type of work in drive or dropbox so you don’t have to go back and find it later when a new client wants a sample.”
“Be your own best advocate. No one else is going to advocate as well for you.”
“Build up a network of people who do what you don’t do (or don’t want to do). There’s more work out there than you usually can handle.”
“It’s a universal law that what you put out comes back. And if you put out generosity and abundance and that kind of sharing across the board – if you help people, they turn around and they help you, they share, they boost you. It’s one of the most important lessons that I’ve learned.”
“If you’re not happy with the life that you’re living, if you’re not happy with either where your career is or what your opportunities are, you don’t have to take that. Reach out to your network and let them know you are looking for a change.”
How to be a successful Freelancer – Carina’s Tips
- Save your own work
- Be your best advocate
- Ask lots of questions before pricing
- Build a network and refer work out – what goes around comes around
How to get back in the workforce after staying home with kids – Carina’s tips
- Internships
- Consider contract and freelance work as on-ramps
- Try to reframe skills – even with a resume “gap”
Freelancer Resources
If you’re a freelancer and want to make sure you can keep (and share) a copy of the awesome work you did for a client, make sure you are using a client service agreement that says just that
What are the 8 types of bad clients that all freelancers need to avoid?
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