Instagram Strategy with Anna MacFarlane of @annaistheworst and @kidsaretheworst - Law & Wit Podcast Epi. 37

Get your Instagram questions answered as social media expert, Anna MacFarlane, shares a wealth of information on how to grow your following and build your community. Anna is the woman behind Anna is the Worst, Kids are the Worst, and Things are the Worst. The irony here is Anna is the absolute best! While she started her career in traditional marketing – direct mail (remember that?) – she continued to adapt with the times and has become an expert in the field of social media marketing.

She now has over 640,000 Instagram followers. And, her past experience in marketing allows her to see how social media fits into the overall marketing funnel. This means if you follow her advice on Instagram strategy you’ll learn what to do to actually get results instead of just spend time consuming social media posts and funny memes.

Creative Counsel Episode 37

In this episode, you will learn

Why algorithms aren’t the devil and how they can actually help you
What the real goal of social media marketing is – and the answer isn’t “engagement”
The importance of being a doer and not a consumer
What the 80/20 rule is for Instagram and how it helps you stick with your brand while being real at the same time
When and why you would want to archive
What you need to know about IGTV and why food bloggers need to be using it
The latest on hashtags – How do you use them? How shouldn’t you use them?
Why you should NEVER buy followers, likes, or comments – DON’T DO IT!!
How the 20-minute rule helps you maintain healthy boundaries