Every heard about impostor syndrome? Impostor syndrome is when high achieving persons are unable to internalize their own accomplishments.   I’ve been hearing more and more about this feeling of inadequacy, especially in the online business realm. This phenomenon, the overwhelming fear of failure, can be crippling to even bright, competent folks who should feel […]

Coaching has exploded across the internet with the rise of better video chat software and coaches are selling their expertise and support in dozens of areas. However, remote or virtual coaching in any subject matter puts you squarely in the frontier of unlicensed and unregulated personal services. Savvy coaches should protect their reputation, their business […]

Native advertising are ads designed to look like the content that surrounds it, whether it is news, feature article, product review, or even social media content. If you have heard some buzz about native advertising and have some questions, here are some guidelines and thoughts about this emerging trend that is blending the worlds of […]

Don’t forget to disclose…dis’ clothes that you got for free!   And who says lawyers aren’t funny?! Ha…   But, seriously. If you got that new bag or sunnies for free — you need to disclose to your tribe. The general guidelines for making sure your content is FTC-compliant is to disclose ANY commercial relationship […]

  Sweepstakes. Giveaways. Contests. Promotional campaigns. Whatever you you want to call them, it ends up with you luring in some new users with the carrot of a  giant Target gift card. They can be a great tool to engage users, collect data, and attract new followers — but what is the low-down on doing […]

You’ve seen the t-shirts. You have been invited to wear pink on Wednesdays and admonished not to put baby in the corner. There is always money in banana stands. But — can you legally print movie quotes on your products?   It depends.   I know that is the most lawyer-esque thing ever (other than […]