Kylie Chenn, Founder of Acanela Expeditions, shares her story of growing her email list and strategically using promotions to build a booming $5 million dollar travel business, and then how that came to a crashing halt as the global COVID-19 pandemic shut everything down.
Tune in to hear Kylie’s secrets on how she worked hard and smart to turn an industry-wide shutdown into SEVERAL other successful businesses: a true setback to success story!
Creative Counsel Episode 69
In this Episode, You will Learn
- How to use email marketing and online promotions to rapidly grow your business
- Helpful advice on launching a new product
- How to use negative feedback to motivate you to succeed
- The critical mindset to make you successful in harsh circumstances
- How to set your employees up for success
- ++ MORE!
Some of Kylie’s Top Tips
- Use email marketing
- Don’t be afraid to start a new product – test it and if it takes off, spin it off to a new brand/channel, business, etc!
- Fail fast
- Don’t avoid HR issues – talk with team members early and often. Don’t avoid conflict!
“I highly recommend getting a good accountant and a good attorney. The reality is that as you grow you are a bigger target and you just have to take care of this stuff.”
“It’s scary to get a cease & desist – but sometimes it’s just competitors trying to rattle your cage. It’s really helpful to have an attorney that can help you know the difference between a legitimate issue and not, and how to handle it.“
“I like re-reading good business books because I get something different out of it as I am in a different place of my entrepreneurial journey.”
“With your team members, if it’s not working for you, it’s probably not working for them.”
Resources Kylie recommends
If you want to do online giveaways on social media or through your website, make sure to and grab the legal promotions kit for all the fine print you need in your social media caption (short-form rules) and the long-form terms & conditions that should live on your site (and get linked through a shortlink)
For hiring team members who will NOT be employees, but will be 1099s, you need a Independent Contractor Agreement
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Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.
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*Not legal advice. For informational purposes only. No attorney-client relationship.*