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Setback to Success: When a Booming Travel Business Meets Covid

Apr 18, 2022

Success Story

Kylie Chenn, Founder of Acanela Expeditions, shares her story of growing her email list and strategically using promotions to build a booming $5 million dollar travel business, and then how that came to a crashing halt as the global COVID-19 pandemic shut everything down.

 

Tune in to hear Kylie’s secrets on how she worked hard and smart to turn an industry-wide shutdown into SEVERAL other successful businesses: a true setback to success story!

 

Creative Counsel Episode 69

 

In this Episode, You will Learn

  • How to use email marketing and online promotions to rapidly grow your business
  • Helpful advice on launching a new product
  • How to use negative feedback to motivate you to succeed
  • The critical mindset to make you successful in harsh circumstances
  • How to  set your employees up for success
  • ++ MORE!

 

Some of Kylie’s Top Tips

  • Use email marketing
  • Don’t be afraid to start a new product – test it and if it takes off, spin it off to a new brand/channel, business, etc!
  • Fail fast
  • Don’t avoid HR issues – talk with team members early and often. Don’t avoid conflict!

Episode Quotes

 

“I highly recommend getting a good accountant and a good attorney. The reality is that as you grow you are a bigger target and you just have to take care of this stuff.”

 

“It’s scary to get a cease & desist – but sometimes it’s just competitors trying to rattle your cage. It’s really helpful to have an attorney that can help you know the difference between a legitimate issue and not, and how to handle it.“

 

“I like re-reading good business books because I get something different out of it as I am in a different place of my entrepreneurial journey.”

 

“With your team members, if it’s not working for you, it’s probably not working for them.” 

 

Follow Kylie

Instagram: https://www.instagram.com/kytrisha/?hl=en

Facebook: https://www.facebook.com/kylie.brown.5074

LinkedIn: https://www.linkedin.com/in/kylie-chenn-64213253/

Acanela

Wander Camp

The Adventure Dress

 

Resources Kylie recommends

7 habits of highly effective people

Atomic habits

How I built this podcast – Guy Raz

 

Helpful Products

If you want to do online giveaways on social media or through your website, make sure to and grab the legal promotions kit for all the fine print you need in your social media caption (short-form rules) and the long-form terms & conditions that should live on your site (and get linked through a shortlink)

If you’re doing email marketing (on any email provider: ConvertKit, Flodesk, Mailchimp, Kajabi, etc. make sure you have an updated privacy policy (part of our website legal docs bundle) in the footer of your website and clear opt-in consent on any lead magnets or freebies!

For hiring team members who will NOT be employees, but will be 1099s, you need a Independent Contractor Agreement 

 

Free Resources

Want a free LEGAL workbook to get your creative business legally legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

 

Listen and subscribe to Creative Counsel on iTunesOvercastStitcherSpotify &  iHeartRadio

 

Or browse through my quick tips and tricks by connecting on Instagram.

Let’s Connect

Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

 

Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

 

Or, browse through my quick tips and tricks by connecting on Instagram.

 

*Not legal advice. For informational purposes only. No attorney-client relationship.*

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