Hala Taha joins attorney Brittany Ratelle on the Creative Counsel podcast to share big trends (and opportunities) in the podcasting space and dish on how Hala used battle-tested skills (and perseverance) to grow a nationally-ranked podcast from the ground up.
Hala Taha, dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine. Hala has interviewed star-studded guests from Matthew McConaughey to Seth Godin and her show was recently awarded as a 2022 Webby Honoree and is currently on track to bring in over $1M in revenue in advertising sponsorship deals in 2022.
In this episode, you’ll hear:
- What to do when your friends and family don’t “get” what you’re trying to do
- Hala’s exact LinkedIn re-targeting recipe
- What is happening with podcasting, YouTube and long-form video
- What a personal brand should be doing to elevate their offerings
- How to overcome a scarcity mindset, especially in crowded fields
- What you should (and shouldn’t) be doing in your podcast journey
- How to monetize your podcast (with ads and beyond!)
- ++++ MORE!
Full Episode Transcript
Quotes
“I’m so happy that I went back to my roots and I didn’t tell myself I was too old or it was too late and I just went for it because that was the right thing for me, it was the right timing. And sometimes it’s about the right timing.”
“A hot tip that I can give everybody–if you are trying to bring your social media following to your podcast– is to make sure that you retarget anyone who engages on your micro-content. So, if you cut up a clip of your episode and people are liking and commenting, that’s them raising their hand and saying, ” I’m interested in this episode” That is your trigger to then DM them and be like, “Hey, thank you so much for engaging on this micro clip. I would love for you to hear the full episode.” Link out, say, “let me know how you liked it.” Then, follow up. They’ll most likely be so happy that you reached out to them with something relevant. They won’t think it’s spam because they took action first and they’ll most likely be like, I listened. It was great, blah, blah, blah. Then you can be like, Hey, thank you so much. If you could just copy and paste that as a review, I’d really appreciate it.”
“So, at some point you’re going to have to put effort in marketing and you’re going to have to really think about it, or outsource it, or do something otherwise you’re doing all this work for nothing. I always say 50% production, 50% promotion. If that means scaling back, the number of episodes you put out so you can focus on marketing, do that so that you have listeners and then you can build on there and monetize and things like that.”
“You can’t expect to hop on a mic and have a # 1 show — you can’t expect to hop on LinkedIn and become an influencer, unless you really study the features, study the algorithm, see what works experiment, understand your audience, target your audience.”
“People don’t like to be sold to, especially when you haven’t given them any value. So you need to make sure that you’re of service, especially when you’re just starting out and that all of your content is inspirational, motivational and educational.”
“You know you’ve done it right when people start proactively reaching out to you, not the other way around.”
Young and Profiting Podcast
Hala is one of the biggest influencers on Linkedin with over 150K followers and 5 million post views per month.
You can take a listen to the Young and Profiting show on: Apple Podcasts | Spotify | Castbox | Overcast
Connect with Hala:
- Hala’s Linkedin: https://www.linkedin.com/in/htaha/
- Hala’s Instagram: https://www.instagram.com/yapwithhala
- Clubhouse: @halataha
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Are you a podcaster?
If you interview guests, make sure you are using a GUEST RELEASE so you can repurpose all that awesome content (including on short-form video)
If you are ready to get monetized through sponsorships, make sure you have a legit agreement when the brand says “Yes!” to your pitch with a podcast sponsorship agreement, especially for 360 deals where you are leveraging other channels.
Brand Protection:
Interested in securing and protecting your own brand name? Chat with me, Attorney Brittany Ratelle about whether you are ready for a federal trademark registration to protect your brand assets.
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