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Law and Wit Episode 9 - how to manage your brand like the pros with Noelle Nicolai

Law and Wit Episode 9: How to Manage your Brand like the Pros – Lessons from Noelle Nicolai, Corporate Brand Strategist for Global Luxury Brands

Jan 19, 2018

confidence, Content creation, creativity, podcast, products

I know that seems like a bit of SEO stuffing in that title but WOW — you HAVE to listen to this episode. Amazing stuff. Noelle, who I happened to know before she shot up the creative corporate ladder, does a big reveal on what it is like to manage a global luxury brand — actually 5 different brands — and what happens inside the strategy room for a luxury hospitality brand, beautiful cityscapes and all.

 

Creative Counsel Episode 9

 

In this episode, you will learn

  • The two things that make a GOOD brand
  • Some examples of who is not getting this right — and why
  • Some great examples of authentic and engaging creative brands and why they are able to connect with their audience
  • How you do the “marketing of marketing” to communicate brand vision to your team members
  • What brand architecture is and how make your own
  • A complete walk-through of a innovation strategy session with one of the leading creative agencies in the country

PLUS — Noelle shares her biggest peeves from bloggers/influencers who reach out want to collaborate for travel campaigns and how to setup a successful relationship with a big luxury brand..

 

HELPFUL RESOURCES

Make sure you’re legally legit with my free legal workbook!

 

Do you have the contracts you need in place? Take a free quiz and find out exactly what you need for your business at creativecontracts.co.

 

Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio.

 

Or browse through my quick tips and tricks by connecting on Instagram.

 

LET’S CONNECT

Interested in working together for one-on-one legal services? Book some time on my calendar!

 

*This blog post is not intended as legal advice. No attorney-client relationship. For informational purposes only.

 

 

 

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