6 Must-Haves for a Solid Influencer Marketing Agreement

Law and Wit Episode 17: Six Must-Haves for a Solid Influencer Marketing Agreement

Jun 8, 2018

Content creation, contracts, copyright, creativity, Legal Tips, podcast, products

Whether you are an influencer/content creator or brand, dig into the 6 terms you must have spelled-out in a good sponsored content contract for an influencer marketing campaign. 


Creative Counsel Episode 17 


In This Episode, You will learn

  1. What homework you need to do before you get into influencer marketing
  2. Payment/compensation language you want
  3. What is a “kill switch” and why you want one
  4. How a business DTR (define-the-relationship) can help out with exclusivity negotiations
  5. Copyright Ownership and editorial control and why it is KIND OF a big deal
  6. Confidentiality and what NOT to say in “private” FB groups
  7. FTC Disclosures and why it does not pay to be cute (at least now with the FTC–yeah you know me!)

Full Transcript here.


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*This blog post is not intended as legal advice. No attorney-client relationship. For informational purposes only.

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